PREMIUM PACKAGING

THE ARABIAN SWORD

Throughout history, swords have been used both as a weapon and an art piece, possessing beauty in its many forms and the art with which it has been adorned.

The sword design is inspired by the sword of Prophet Muhammad PBUH. It is recognized by its rather broad-blade with a peculiarly hooked pommel.

DUBAI

Inspired by the incredible story of Dubai's transformation.

“The word impossible is not in the leaders dictionaries. No matter how big the challenges, strong faith, determination and resolve will overcome them.”
Sheikh Mohammed bin Rashid Al Maktoum

GUILLOCHÉ ART

Guilloché is a decorating technique, that goes back to the 1500s, in which intricate geometric patterns are engraved onto watch parts like dials and cases.

The watch’s dial features an intricately designed Guilloché art consisting of overlapping spiral patterns representing the beautiful journey of life as it unfolds.